How BIEB works
One partnership. One shared workflow.
BIEB is building a structured process that helps brands and creators move from a clear opportunity to agreed terms, completed work, payment, and measurable results.
BIEB is currently being developed with brands, creators, agencies, and talent representatives. Product previews illustrate the planned experience.
Planned BIEB workflow
The current process
Today, one partnership can involve a dozen disconnected tools.
Discovery may happen on a social platform, negotiation over email, agreements in a separate document, products through a shipping provider, content in cloud folders, payment through finance tools, and results across several dashboards.
Each disconnect is a place for something to be missed, delayed, or disputed. BIEB is being built to replace that fragmentation with one shared partnership record.
A typical workflow today
- 1Direct message
- 2Email
- 3Rate negotiation
- 4Contract
- 5Product shipping
- 6Content folder
- 7Revision thread
- 8Invoice
- 9Affiliate dashboard
- 10Analytics screenshot
Anatomy of a structured opportunity
Clarity begins before the creator accepts.
A structured opportunity should make the essential business terms understandable before production begins.
Offer detail — concept preview
Concept PreviewCampaign
- Objective
- Brand and product information
- Creator eligibility
- Disclosure requirements
Compensation
- Flat fee
- Product value
- Commission
- Performance incentive
- Payment milestones
Deliverables
- Content format
- Quantity
- Publishing requirements
- Final asset requirements
Timeline
- Product delivery
- Draft deadline
- Publishing date
- Completion date
Rights
- Organic usage
- Paid-media usage
- Licensing term
- Territory
- Exclusivity
Review
- Submission process
- Approval process
- Included revisions
Final rights and obligations would be governed by the accepted campaign terms and applicable agreements.
Partnership models
Different partnerships purchase different kinds of value.
Pricing, rights, approval, and measurement may differ by partnership type.
Content production
The creator produces photographs or video for the brand to use under agreed rights.
Audience distribution
The creator publishes sponsored content to the creator’s own audience.
Performance partnership
Compensation includes commission or incentives tied to eligible tracked results.
Long-term relationship
The brand and creator work together across recurring campaigns, seasons, or ambassador programs.
Rights and approval
Rights and revisions should not be discovered after the work is finished.
A structured opportunity records usage terms, review steps, and approval expectations before any content is produced.
Final terms are governed by the accepted campaign agreement.
Agreement summary — concept preview
Organic use
Use through the brand’s owned channels.
Paid media
Use in advertisements, partnership ads, or other paid distribution.
License
How long and where the brand may use the work.
Exclusivity
Any restriction on working with competing brands.
Review process
How content is submitted, reviewed, revised, and approved.
Attribution and payment
Connect the campaign to the outcomes that can be measured.
BIEB is being designed to support unique creator links, campaign codes, commerce data, payment status, and commission records where the campaign structure permits.
Attribution flow — concept preview
Attribution depends on technical integration, attribution rules, customer behavior, consent, platform limitations, and privacy requirements.
Professional representation
Managers and agencies can remain part of the partnership.
BIEB is not being designed to remove trusted representatives. Creators may involve managers or agents, while brands may involve agencies, legal teams, or other stakeholders.
Representative review
Managers and agents can review opportunities before their talent accepts.
Private or custom pricing
Complex or premium deals can be discussed outside standard offer terms.
Controlled acceptance
Creators and representatives retain the ability to accept, decline, or negotiate.
Shared campaign records
Brand, creator, and representative can reference the same partnership record.
Premium and complex partnerships may still require direct negotiation.
Early access
Help shape the workflow before it is finalized.
We are gathering input from brands, creators, managers, agencies, and marketing teams as BIEB is developed.