Creator marketing should run like any other professional channel.
Finding creators is easy. Executing partnerships is not. BIEB organizes the entire brand–creator transaction — briefs, rights, deliverables, approvals, attribution, and payments — in one system.
Summer Beauty Edit
Rare Beauty × 3 creators
Concept preview
The hard part begins after discovery
Brands already know how to find creators. They do not know how to run the partnership.
A single campaign can live across ten different tools. Messages get lost. Contracts expire without notice. Product shipments go untracked. Payments are delayed. Performance is reported three different ways.
Creator marketing has become one of the largest advertising channels in the world. Yet the workflow remains fragmented. That fragmentation is what BIEB exists to remove.
Today's typical workflow
- 1Find creator
- 2Instagram DM
- 3Email thread
- 4Negotiation
- 5Spreadsheet
- 6Contract
- 7Shipping
- 8Dropbox
- 9Google Drive
- 10Approvals
- 11Invoices
- 12Affiliate links
- 13Analytics
- 14Payment
- 15Repeat everything
Every step is a different vendor. Every vendor is a different login. Every login is a different place for something to go wrong.
The complete lifecycle
One partnership record. From brief to payment.
Every stage of a professional brand–creator partnership lives in BIEB. Nothing is buried in a DM or lost in a spreadsheet.
Opportunity
Define the campaign brief, deliverables, usage rights, timeline, and compensation in one record.
Creator Selected
Shortlist creators, review fit, and invite the right talent without leaving the workspace.
Offer Accepted
Creator reviews terms, rights, and payment — then accepts a structured, documented offer.
Products Delivered
Product kits ship inside the campaign record. Delivery status is visible to everyone.
Content Created
Creator produces content against the agreed brief and submit dates.
Review & Approve
Brand reviews drafts, requests revisions, and approves final assets inside the workflow.
Sales Tracked
Reach, engagement, clicks, and conversion are attributed to the partnership — not the platform.
Creator Paid
Payment status, invoicing, and payout workflow are built into the campaign record.
Relationship Saved
Performance, rights, payment history, and contact records live on for the next campaign.
Concept preview — workflow subject to product development.
Why CMOs care
Build a creator program that behaves like a professional marketing channel.
Creator marketing has outgrown the spreadsheet. BIEB gives enterprise marketing teams the infrastructure to run it with discipline.
Measure what matters
Unified performance attribution across reach, engagement, clicks, and conversion. One source of truth for brand and creator.
Protect the brand
Usage rights, exclusivity windows, approval workflows, and content records are captured before anything goes live.
Compound relationships
Past performance, payment history, and rights records travel with every new campaign. Good partnerships get easier.
Move faster
Replace status-update meetings with a shared system of record. Everyone sees the same timeline.
Control spend
Campaign budgets, creator payouts, and payment status are visible from the same workspace.
Reduce legal friction
Rights, deliverables, and approvals are documented by default. Less rework. Fewer disputes.
Inside the workspace
Every record a CMO would ask for. In one place.
BIEB replaces scattered documents with structured records: briefs, profiles, offers, approvals, performance, and history.
Campaign Brief
- Objectives
- Deliverables
- Usage rights
- Timeline
- Compensation
Creator Profile
- Audience
- Categories
- Past work
- Rate history
- Availability
Offer Summary
- Creator
- Scope
- Payment
- Rights
- Acceptance
Approval Flow
- Draft submitted
- Revision request
- Final approval
- Publish window
Trust & security
The infrastructure serious partners expect.
No inflated claims. No fake numbers. Just the structure, security, and transparency that enterprise brands and agencies require.
Enterprise security
Built on Google Cloud with encrypted data, secure authentication, and role-based access.
Usage rights by default
Licensing, exclusivity, and usage windows are captured before content is produced.
Compliance roadmap
We are building toward SOC 2 Type II with audited controls and regular security reviews.
Structured approvals
Content review, revisions, and final approvals are tracked inside the campaign record.
Transparent attribution
Brands and creators see the same performance data. No hidden fees or platform-only dashboards.
Built for teams
Marketing, legal, finance, and talent teams can collaborate in one system of record.
Brand access
Join the brand pilot.
We are onboarding a select group of brands, agencies, and creators. Apply for early access and our partnerships team will follow up to discuss your workflow.
BIEB is currently being developed with brands, creators, agencies, and talent representatives. Interface previews illustrate the planned product experience.